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AIR
ARCHITECTURE

BRAND DESIGN — 2023

Role
Designer

Tools
Illustrator/Photoshop/InDesign

Duration
2 Months

This project involved creating a new brand identity for an existing architectural company, Air Studio.
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Air Studio is an architecture firm that works in several different sectors within the architectural space: architecture design, interior design, way finding, and public installation. The goal of this redesign was to create a branding that would remain consistant but also be able to highlight,  when necessary, the different sectors that the brand works in by altering the colour of the middle stoke and even the name.

The first and biggest decision was to change the name Air Studio to Air Architecture.

Brand Design. Air architecture catalogue.
Brand Design. Logo construction, text spacing (leading).
Brand Design. Logo construction, symbol spacing.
Brand Design. Logo construction, logo angles.

Construction of the logo.

Air Architecture possible colour variation 1 (purple)
Air Architecture possible colour variation 2 (green)
Air Architecture possible colour variation 3 (yellow)

Different sectors of the company would be able to switch out the colour as well as the word "Architecture" in order distinguish the sectors from each other.

Brand Design. Colour palette. White: CMYK 0000, R-255 G-255 B-255. HEX #ffffff Blue: Pantone 542 U, CMYK 63 30 20 0, R-101 G-152 B-180, HEX #6598b4 Black: Pantone Process Black U, CMYK 0 0 0 100, R-0 G-0 B-0, HEX #000000
Image of a light filled work station
Branding Design. Air architecture stationery. Business cards, envelopes, letter heads.
Branding Design. Air architecture lanyard in the brand's signature blue colour.
Branding design. Air architecture hard hat
Branding design. Air architecture website homepage.
People in a conference room, with Air Architecture branded on the glass of the office space.

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